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Believe it or not, you have a huge advantage over your local chain coffee house. Your very independence is one of your biggest assets. If you walk into a chain coffee shop anywhere in the country you’ll likely get the same thing, as there is not much innovation that goes on at the store level. Want a cookie to go with that coffee? You’ll get two or three choices, mass produced to have a long shelf life and exactly match the cookies in other chain locations. You have the flexibility to test out new offerings and see what your clientele...