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Caffeinated Marketing: How Coffee Tastings Can Help Build Your Business

Caffeinated Marketing: How Coffee Tastings Can Help Build Your Business

May 31 2016 0 Comments

It’s no mystery why wine tastings are so popular: as a participant you get to drink something delicious, enjoy time with friends, compare descriptions and even compete (if that’s what you’re into) to identify the flavor profile and origin of each sample, and more than likely you leave feeling a little more buzzed than when you arrived. All those same attractive attributes could describe a coffee tasting, too. If you’re looking for outside-the-box ideas to help promote your restaurant, café, or newly released blend of carefully roasted coffee beans or newly imported green coffee beans, a coffee tasting may be just...

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Build a Better Brew: Exploring Alternative Coffee Makers for Commercial Use

Build a Better Brew: Exploring Alternative Coffee Makers for Commercial Use

May 31 2016 0 Comments

Once upon a time, building out a café was a comparatively simple affair: line up a few commercial-grade automatic coffee makers, ensure there are a few coffee syrups and assorted milk, blender and creamer selections, and install a few cozy places for customers to sit and sip. Today, an increasingly savvy clientele has pushed coffeehouse owners to explore alternative brewing methods, and those machines are showing up in retail sectors, too. For businesses used to a simple and familiar auto-drip system, integrated single-brew or other less convenient methods might seem daunting. Still, the customer demand is there, and having alternative...

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Seven Ways to Compete with a Big Coffee Chain

Seven Ways to Compete with a Big Coffee Chain

May 31 2016 0 Comments

Believe it or not, you have a huge advantage over your local chain coffee house. Your very independence is one of your biggest assets. If you walk into a chain coffee shop anywhere in the country you’ll likely get the same thing, as there is not much innovation that goes on at the store level. Want a cookie to go with that coffee? You’ll get two or three choices, mass produced to have a long shelf life and exactly match the cookies in other chain locations. You have the flexibility to test out new offerings and see what your clientele...

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